Well, hello, to all of you saying women must wear these because their conservative backgrounds or because of the male gaze. That might be the case for some. Not me. I like those foamy pieces in my swimwear and soft bras. They shape the breast in a way I find more pleasant (they sag less) and help provide physical support. Also, my nipples are sensitive and I appreciate the extra layer on top of them, helping keep everything in its place and reducing friction.