

The enshittification cycle Doctorow discusses is specific to online companies and services, but does have a certain general form that is applicable more broadly. But it isnt just “service degrades over time due to the tendency of profit to diminish.”
It’s about platforms, aka markets, aka middlemen. An online service doesn’t just exist to serve customers. Initially, the platform holder caters heavily to customers and to suppliers. Netflix offers a seemingly unlimited buffet of video for a low monthly fee, but also they seek out content creators to license their works and hire them to make new exclusive works. Epic Games store, same deal: free games for customers, huge exclusivity deals for publishers.
Enshittification happens when you get big enough to play the sides off each other. Publishers are captive to your platform for access to the audience, the audience is captive for access to your exclusive content. Older companies sold directly to stores or consumers, making it easier to just put the squeeze workers or customers.
By controlling the platform/market, you can extract wealth from every aspect of it: degrade customer experience, lock in and underpay producers and employees, and if you get big enough you can even start bossing around the government. Look at how much Amazon makes by forcing shippers and postal providers to cater to them.
That dynamic is somewhat novel. Markets are traditionally regulated, controlled, (and profited by) the government. David Graeber talks about the origins of markets under monarchs in order to centralize sales of goods to supply armies more readily. The modern capitalist understands that if you own the market, then you’ve won.
You seem so nice online, I never would have predicted this degree of violent foreplay. And making them lose to you at Catan first, that’s some kinky shit!