Feature: Sales of HDDs to non-hyperscale outfits increasingly rare, say analysts

[…] Hyperscale datacenter operators will buy most of them and have become HDD manufacturers’ largest customers. The Register understands cloud and social media outfits order giant batches of HDDs and that diskmakers tailor products to their needs.

Sales of hard disks to non-hyperscale businesses are therefore increasingly rare – and when they do buy, they eschew high-performance machines, according to Gartner VP analyst Julia Palmer.

“Buyers in the primary workloads (block storage) market are increasingly focusing on all-flash storage and exploring quad-level cell (QLC) SSDs as a more cost-effective flash option,” she told The Register. […]